Why use Google analytics

Why use Google analytics

Google Analytics is the go-to solution for monitoring website usage.

What do people do when they are on your website?

I use all the data to improve my websites and give my audience what they like and stop what they don’t. You should too.

Google Analytics can also help you identify underlying issues with the site. For instance, if there are performance or usability issues for users of your site.

How users interact with your site’s content is important . For example, you can see how many users clicked on a specific link.

You’ve made sure your website looks good on desktop, mobile devices, has decent SEO and great graphics. But what about tracking how users interact with your website?

What can it do?

Google Analytics has the ability to track

  • How many visitors your site has right now
  • Who has visited your site recently – how many of these are unique or repeat visitors
  • How often repeat visitors come back to your site
  • How visitors get to your site (e.g. referral, ads, direct, links)
  • What other sites are referring visitors to yours

And much more!

Knowing where your visitors come from, which page they left your website on  will give you insight into which pages or sections you should put more time into.

Try not to obsess over your analytics. Track your stats perhaps once or twice a month.

First step is to sign up for an account:
Next you’ll see the setup page where you can enter the details and URL of your website.

You’ll then see a code that needs to be implemented into your website. You could always use a free WordPress plugin.

For further reading I recommend this article How to Install Google Analytics in WordPress for Beginners

This is by no means a complete list of benefits and reasons to use Google Analytics. It aims for offering you some background and why I feel it is a very powerful tool to use. It’s free to use so why not try it out. If you’re stuck, contact me for help.

Why build an email list

Why build an email list

Email marketing

Whether your business is in the early stages or not, email marketing is key. Most have smartphones and receive emails instantly. Although social media is also instant and important, not everyone has a Twitter account but you can bet they have an email.

The people who subscribe to your email list are most likely to be your most loyal customers.

Professional Image

Most people are more comfortable with giving out their email address rather than their telephone number. Who wants to be texting or whatsapping with potential clients. Sending consistent emails makes your business seem professional. So having a customer’s email address is a much more clean and simple way.

Emails are targeted

The people who subscribe to your email list are interested in your business and what you have to offer. They are more likely to share your content and engage with your emails.

Keep in touch
Emails are a great and easy way to keep in touch with your clients and update them on your latests offers or promotions.

Do I really need an email list?
If you’re not intending on selling products or services to clients then perhaps not. But even so, it’s a great way to connect with people even if you’re just sharing your latest updates. When your business pops into the receiver’s email, it makes them remember who you are. Even if it’s just one email a month.

Sending an email

Please make sure you have a professional email you are sending from. You can use a service like Mailchimp to send for you. However if you are sending email individually, make sure it’s professional. Sending from – isn’t going to look good to potential or existing customers.

If you’re not sure where to start, contact me for branding help.

Benefits of Using WordPress

Benefits of Using WordPress

What is WordPress   

WordPress has been around since 2003 and is the most popular blogging software on the market.

A content management system (CMS) allows website owners to add, edit and remove text, images and other media on a web page, without needing to know any web coding.

There are many different CMSs available, from commercial versions to open source (free). The most popular CMS today is the open source platform WordPress. There are other open source CMSs available. The two other major competitors are Joomla! and Drupal. There’s also Squarespace and Blogger.

I choose WordPress because it has the most user-friendly admin section and it’s easy to use. It is important that the CMS is easy for myself and my clients to use.

With WordPress, you have control of nearly every aspect of your site.

It’s free…

WordPress is free to download and has a huge community of developers and designers constantly updating and supporting it. Whatever functionality you need for your site, there is a WordPress plug-in or theme to achieve it.

WordPress started out as a blogging platform, used mainly to post articles and news events. It has become much more powerful than that and now supports full e-commerce solutions and social networking functions.

Why WordPress?

WordPress out of the box is an excellent platform for SEO. Keywords in URLs, automatic generation of sitemaps, page keyword analysis, RSS feeds, breadcrumbs, social integration, multi-language and multi-site are all handled excellently.

SEO is a key ingredient of any successful marketing strategy and WordPress is the right solution.

Easy to use
There’s not a big learning curve when it comes to using a WordPress CMS; anyone can learn to use it and that’s a huge advantage for your enterprise business. A WordPress site can be installed and up and running in a matter of minutes, without any technical expertise. All a user needs is a domain name and a hosting account.

Multiple options

Plugins and specialised themes open up a world of possibilities for your site and can help you create a truly unique experience. You can make your blog feel more like a website than another blog. Basically, if you can imagine it, you can do it with WordPress. Whatever a company’s requirements, the core WordPress package plus a combination of its many plugins can make a site to suit.


Because WordPress is free and open source, it’s supported by WordPress-loving communities around the world. This community of WordPress lovers is responsible for making changes to the source files and keeping WordPress updated and secure. Being part of its community and this open source project may seem like a double edged sword for some, that’s where I can help.

Plugins and Themes
Plugins and themes are what make it possible to use WordPress for building a website for various purposes. This is also why there are so many contributors to plugins and themes. They provide different templates. Want to add an event calendar, gallery, Twitter Feed, Facebook Box, and more to your site? Plugins help customise these templates to add more functionality.

Why I can’t recommend anything but WordPress

WordPress is browser-based. That means you can login from any Internet connected computer and manage your site.

WordPress is open-source, meaning that you have access to every single file on your website. That means that no matter what happens with WordPress in the future, you’ll still have the files you need to run your website.

With WordPress, if you don’t like the service you’re getting from your webhost, you can pack up your files and take them elsewhere, and your site will look exactly the same.

Don’t get confused!

I’m talking about, which is self-hosted. is owned and maintained by Automattic and is similar to Blogger and Squarespace in that they host the files for you and charge you for upgrades.