Google Analytics is the go-to solution for monitoring website usage.
What do people do when they are on your website?
I use all the data to improve my websites and give my audience what they like and stop what they don’t. You should too.
Google Analytics can also help you identify underlying issues with the site. For instance, if there are performance or usability issues for users of your site.
How users interact with your site’s content is important . For example, you can see how many users clicked on a specific link.
You’ve made sure your website looks good on desktop, mobile devices, has decent SEO and great graphics. But what about tracking how users interact with your website?
What can it do?
Google Analytics has the ability to track
- How many visitors your site has right now
- Who has visited your site recently – how many of these are unique or repeat visitors
- How often repeat visitors come back to your site
- How visitors get to your site (e.g. referral, ads, direct, links)
- What other sites are referring visitors to yours
And much more!
Knowing where your visitors come from, which page they left your website on will give you insight into which pages or sections you should put more time into.
Try not to obsess over your analytics. Track your stats perhaps once or twice a month.
First step is to sign up for an account: http://www.google.com/analytics
Next you’ll see the setup page where you can enter the details and URL of your website.
You’ll then see a code that needs to be implemented into your website. You could always use a free WordPress plugin.
For further reading I recommend this article How to Install Google Analytics in WordPress for Beginners
This is by no means a complete list of benefits and reasons to use Google Analytics. It aims for offering you some background and why I feel it is a very powerful tool to use. It’s free to use so why not try it out. If you’re stuck, contact me for help.